What Could Drive $3.6 Billion Revenue Loss For Diageo In 2020: North America Or Asia-Pacific?

Diageo’s North America segment has seen revenues grow from $5.3 billion in 2017 to $5.8 billion in 2019, though we expect the revenue to plunge over 22% ($1.3 billion) to $4.5 billion in 2020. The segment is expected to be the biggest contributor (36%) to Diageo’s projected total revenue loss of…

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