Master of the Buzz: How an Austrian Company Challenges Coke and Pepsi in America
- Sunday, October 14, 2012, 0:02
- Entrepreneurs
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For decades, Coca-Cola (NYSE:KO) and Pepsico (NYSE:PEP) had an unquestionable lead in the US beverage market. Occasionally, a challenger would emerge with competing beverages like Snapple in the late 1980s, but it never managed to gain a substantial market share. Besides, Coca-Cola and Pepsico would quickly come up with their own versions of the product or acquire the challenger.
http://www.forbes.com/sites/panosmourdoukoutas/2012/10/13/master-of-the-buzz-how-an-austrian-company-challenges-coke-and-pepsi-in-america/
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