Is the CMO Role Dying Or Thriving?
- Wednesday, January 30, 2013, 1:36
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What?s happening to the CMO role? This question has been hot for a couple of years. Some suggest the role is nominal and ?dying? while others suggest it is bigger, more complex, and more important than ever before.
http://www.forbes.com/sites/kimberlywhitler/2013/01/30/is-the-cmo-role-dying-or-thriving/
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