Zynga Needs A Cash Cow – It Bought A Peacock

Don Mattrick, Zynga’s new CEO, clearly wants to show he is the opposite of his predecessor. The previous guy spent $200 M buying OMGPOP, the creator of a faddish drawing game that took the world by storm and then went out of fashion in a matter of weeks. Mattrick is a former Microsoft guy and he is a serious man. So he just spent $500 M buying NaturalMotion, a company with truly impressive graphics expertise and physics modeling skills that stunned the app industry when “Clumsy Ninja” debuted last November.

http://www.forbes.com/sites/terokuittinen/2014/01/30/zynga-needs-a-cash-cow-it-bought-a-peacock/