Is Casamigos Acquisition A Shot Worth Taking For Diageo?

Diageo has agreed to buy super-premium tequila Casamigos in a transaction that would value the brand at up to $1 billion; an initial consideration of $700 million, with a further potential $300 million if the brand meets certain undisclosed performance measures over the next ten years.

http://www.forbes.com/sites/greatspeculations/2017/06/26/is-casamigos-acquisition-a-shot-worth-taking-for-diageo/

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